Privacy Policy u88live — User Personal Data Protection

This Privacy Policy is published by u88live and applies to all users who access or use our platform via the website https://u88live.win or the official u88live mobile app. We are committed to protecting your privacy and managing your personal data in a responsible, transparent, and secure manner.

As a platform operating and serving users in Malaysia, u88live fully complies with the Personal Data Protection Act 2010 (PDPA). This policy explains what data we collect, why it is collected, how it is used, and your rights as a user regarding that data.

By registering an account, accessing the platform, or using any u88live services, you agree to the terms set out in this Privacy Policy. If you do not agree, please discontinue use of the platform and contact us for assistance with closing your account if needed.

U88live collects various types of information to ensure the platform functions properly and securely. The following are the main categories of data we collect:

Every piece of information we collect has a clear and legitimate purpose. u88live does not use your data for any purpose not stated in this Privacy Policy.

• Account Management: Creating, verifying, and managing your user account, including KYC and identity verification processes required by law.
• Transaction Processing: Processing all deposits, withdrawals, and other financial transactions securely and accurately.
• Platform Security: Detecting and preventing fraud, hacking, multi-account abuse, and any suspicious or unlawful activity.
• Customer Support: Providing effective assistance when you reach our support team via live chat or other channels.
• Legal Compliance: Meeting legal obligations such as reporting suspicious transactions under the Anti-Money Laundering Act.
• Platform Improvements: Analyzing overall usage patterns to improve performance, design, and user experience.
• Marketing Communications: Sending promotional information, bonuses, and the latest offers — only if you have consented to receive them.
• Responsible Gaming: Monitoring gameplay patterns to identify users who may need responsible gaming assistance.

U88live does not sell, rent, or trade your personal data to any third party for commercial purposes. However, there are limited situations where we may need to share information with the following parties:

• Payment Processors: Transaction information that must be shared with licensed payment service providers (FPX, e-wallets, etc.) to complete your transactions.
• Game Provider: Minimum technical data required by game platform providers to ensure smooth gameplay.
• Legal Authority: When required by court order, law enforcement agency directive, or regulatory compliance obligations.
• Audit & Compliance: Audit firms or compliance bodies duly appointed for internal or external review purposes.

We continuously invest in our security infrastructure to ensure your personal data is always protected against unauthorized access, loss, misuse, or disclosure.

• 256-bit SSL Encryption: All data transmitted between your device and u88live servers is protected by the same industry-standard encryption used by banking institutions.
• Encrypted Database: Personal information stored in our database is protected with an additional layer of encryption.
• Strict Access Controls: Only authorized personnel with a legitimate business need are permitted to access users' personal data.
• 24/7 Monitoring: Our security monitoring systems operate around the clock to detect any unauthorised access attempts.
• Penetration Testing: Our platform infrastructure undergoes regular security testing by independent cybersecurity experts.
• Two-Factor Authentication: 2FA is available and encouraged for all users to add an extra layer of account protection.

U88live uses cookies and similar tracking technologies to enhance the user experience, understand how the platform is used, and maintain the security of your login session. Cookies are small text files stored on your device.

You can manage your cookie settings through your web browser at any time. Please note that disabling essential cookies may affect the overall functionality of the platform.

Under the Personal Data Protection Act 2010, you have the following rights regarding the personal data we hold:

To exercise any of the above rights, contact our support team via the platform's live chat. We will process your request within 14 business days.

U88live retains your personal data only for as long as necessary to fulfil the purposes stated in this Privacy Policy or as required by Malaysian law.

• Active Account Data: Retained for the duration your account is active, plus a 5-year period following account closure to meet audit requirements.
• Transaction Records: Retained for 7 years in accordance with the Companies Act requirements and anti-money laundering regulations.
• KYC Documents: Retained for 6 years after the business relationship ends, in line with regulatory compliance requirements.
• Support Communication Logs: Retained for 2 years for service quality and dispute resolution purposes.
• Technical Data & Server Logs: Retained for 90 days for security and fraud detection purposes.

Once the retention period expires, your data will be securely deleted or anonymised so it can no longer be linked to you.

The u88live platform integrates several third-party services required for daily operations, such as payment processors, game providers, and analytics systems. Each provider is subject to their own privacy policy.

• U88live is not responsible for the privacy practices of third-party providers that are outside our direct control.
• All third-party providers we use have undergone security assessments and are selected based on their compliance with data protection standards.
• Data shared with third parties is limited to the minimum information necessary for the specific service purpose only.
• Any cross-border data transfers are carried out with adequate safeguards in accordance with legal requirements.

If you have any questions, concerns, or complaints regarding this Privacy Policy or how we handle your personal data, we encourage you to contact us directly.

• Contact our support team via live chat available 24/7 within the platform — this is the fastest way to get a response.
• Submit a written inquiry to our Data Protection Officer via the platform's official email.
• We are committed to responding to all privacy-related inquiries within 14 working days.
• For formal complaints, you are also entitled to contact the Department of Personal Data Protection Malaysia.